that's where a brand becomes relevant.
because behind the data beats
a person,a story,a life.
We're a pioneering agency in cross-media marketing and digital media strategy. With technology as our engine and innovation as our compass, we create end-to-end experiences that connect brands with their audiences.
Founded in 2000, we've navigated the transformations of an entire country and a whole region. Today we've delivered more than 1,500 digital campaigns for leading brands across Latin America and Spain.
Some of us started more than 20 years ago; others brought their talent along the way. The essence hasn't changed: we still debate for hours and laugh over every lunch, because we feel the same passion for advertising and digital as we did on day one.
The tools have changed, but the drive to create and the energy to innovate haven't.
Co-founder · CEO of PQ Agency · Managing Director of Accounts
Co-founder · CEO of Neural,iA · Director of Innovation
Director of Accounts & Operations · Partner
Director of Administration & HR
Global CFO
Senior Consultant · Public Affairs & Elections
AI is now the industry baseline; what sets your brand apart is relevance. We bring 26 years of creative craft to Neural,iA, our own platform, so every campaign learns from the last and connects better with your audience and with culture.
We train agents on your brand's DNA: its tone, its narratives, its territories and its limits. They learn how your brand speaks, remember what works and carry it into every piece. So it sounds the same on every channel, and every campaign comes out sharper. In every key decision, there's always a person in the loop.
We build a synthetic replica of your audience: populations grounded in real data that mirror its habits, interests, emotions and ways of deciding. With them we test messages, campaigns, products and launches before they go to market, compare options and anticipate reactions. Less risk and more certainty when it's time to invest.
We define what your brand has to say, to whom, and why now.
To get there, we bring together your brand's DNA, a read on culture, audience intelligence and your business goals in one strategy that gives meaning and direction to every piece and every channel.
We listen to your audience's conversations to understand, in real time, their habits, tastes, tensions, pain points and desires.
That knowledge continuously feeds your synthetic agents and turns into actionable insights, not a PDF nobody opens.
with Neural,iAWhat we hear trains your synthetic audience.
Work →census 2022.telepase.
We build and renew brands: names, territories, verbal and visual identity, and communication systems that last and hold up at every touchpoint.
Before settling on the final route, we test every option with your synthetic audience to validate its impact with real data.
We develop positioning, press, thought leadership and end-to-end communication for public and private organizations.
We handle every message with a strategic eye on reputation, protecting institutional impact and perception at every touchpoint.
with Neural,iAEvery option is tested with your synthetic audience before you choose.
Work →ecoparque.legislemos.org
We create concepts and integrated campaigns built to break into culture, not just take up space.
We start from your brand's Deep Brand Voice and validate ideas with your synthetic audience, while judgment, sensitivity and creative direction always stay in our team's hands.
We plan, write, design and publish across every platform in your brand's voice, at the speed of conversation.
We run on a continuous learning loop: every post teaches the system something new and sharpens the next one.
We produce commercials, corporate videos, reels and content for every screen, from script to post-production.
We combine the quality of traditional production with the agility of generative tools to gain speed and scale, without ever giving up cinematic and aesthetic judgment.
with Neural,iADeep Brand Voice, plus ideas validated with your synthetic audience.
We plan, launch and optimize your paid campaigns with clear goals and real-time measurement.
Accumulated performance flows straight back into Neural,iA, informing the creative and investment decisions of your next campaign.
We design events, launches, and digital and physical experiences that take your brand out into the world.
We create activations designed to make an impact on site and spark conversation beyond the moment.
with Neural,iAResults flow back into the system: the next campaign starts out knowing more.
every campaign learns from the last.
AI proposes, a person decides.
We define what your brand has to say, to whom, and why now.
To get there, we bring together your brand's DNA, a read on culture, audience intelligence and your business goals in one strategy that gives meaning and direction to every piece and every channel.
We listen to your audience's conversations to understand, in real time, their habits, tastes, tensions, pain points and desires.
That knowledge continuously feeds your synthetic agents and turns into actionable insights, not a PDF nobody opens.
with Neural,iAWhat we hear trains your synthetic audience.
Work →census 2022.telepase.
We build and renew brands: names, territories, verbal and visual identity, and communication systems that last and hold up at every touchpoint.
Before settling on the final route, we test every option with your synthetic audience to validate its impact with real data.
We develop positioning, press, thought leadership and end-to-end communication for public and private organizations.
We handle every message with a strategic eye on reputation, protecting institutional impact and perception at every touchpoint.
with Neural,iAEvery option is tested with your synthetic audience before you choose.
Work →ecoparque.legislemos.org
We create concepts and integrated campaigns built to break into culture, not just take up space.
We start from your brand's Deep Brand Voice and validate ideas with your synthetic audience, while judgment, sensitivity and creative direction always stay in our team's hands.
We plan, write, design and publish across every platform in your brand's voice, at the speed of conversation.
We run on a continuous learning loop: every post teaches the system something new and sharpens the next one.
We produce commercials, corporate videos, reels and content for every screen, from script to post-production.
We combine the quality of traditional production with the agility of generative tools to gain speed and scale, without ever giving up cinematic and aesthetic judgment.
with Neural,iADeep Brand Voice, plus ideas validated with your synthetic audience.
We plan, launch and optimize your paid campaigns with clear goals and real-time measurement.
Accumulated performance flows straight back into Neural,iA, informing the creative and investment decisions of your next campaign.
We design events, launches, and digital and physical experiences that take your brand out into the world.
We create activations designed to make an impact on site and spark conversation beyond the moment.
with Neural,iAResults flow back into the system: the next campaign starts out knowing more.
every campaign learns from the last.
AI proposes, a person decides.
Intelligence is standard. Relevance is everything.
Deep Brand Voice: your brand's brain. Agents that learn its voice, remember what works with your audience and improve every campaign, with automated workflows and people always in the loop.
Synthetic agents: a digital replica of your audience that anticipates how it will react to messages, campaigns, products and launches.
Synthetic agents:
a living model of your audience.
Synthetic populations anchored in real data, to anticipate emotions and decisions before you go to market.
We test your messages on your synthetic audience, segment by segment: by territory, socioeconomic level, culture and lifestyle. You go to market with the message that works.
We measure how each neighborhood sees your administration, and who gets the credit. You know what to say, where and to whom.
We run concept and pricing tests on your synthetic audience, without weeks of fieldwork. You decide before you invest.
Access is private. Take a closer look and request your personal link to get in.
Projects for brands, governments and institutions across Latin America and Spain.
We found segments all across the country to build Argentina's largest digital communication campaign.
We conceived, developed and produced RPD, an event to raise visibility and close the gender gap in women's health across Latin America. The model scaled all the way to Africa.
For the past five years we've designed the on-site and digital Expoagro experience for Argentina's leading soybean brand.
A gamified regional incentive program built to boost the engagement of the brand's sales teams across Latin America.
We reimagined the in-person guided tour for digital, with a new gamified experience on the brand's website.
An interactive video story directed by Gastón Portal: viewers changed the protagonist's day just by pressing the C key.
In the run-up to the 2018 World Cup, we connected fans in Mexico, Brazil and Argentina with Russian influencers to show them the passion of Latin American soccer.
For over 13 years we've run their digital communications, connecting premieres, coverage and activations with the digital ecosystem.
A Nokia phone traveled with ten influencers through five Latin American countries to put its durability to the test, creating content in every region.
A positive, omnichannel campaign to announce that TelePASE was becoming mandatory and, through participation, win over reluctant drivers.
A civic participation platform that turns residents' proposals into real bills.
We redesigned the wayfinding at the Buenos Aires Ecoparque to improve circulation, accessibility and the visitor experience.
A video campaign with hundreds of short digital pieces promoting the City of Buenos Aires to the world.
